|
|
|
|
|
|
 |
Home>News
Letter>EXCO Webzine(Vol.6 )
|
|
 |
 |
|
| Booth design is the
focal point of an exhibition. A booth is multi-purposed
space where items are displayed and business talking
and bargaining is occurred. Some of the best booth designers
in DIOPS 2003 talked about their secrets of booth design. |
|
| |
 |
*
DE RIGO
De Rigo received Best Booth Design Awards. Five
brands (De Rigo) it has are all total brands
with unique images and colors. So they separated
each one of them to emphasize the uniqueness
of each brand. They used beige and dark brown
color for CELINE booths, deep gray and 'F' logotype
for FENDI. For LOEWE booths, Spanish Royal Family
oriented brand, antique dark brown and name
of LOEWE's logotype made of four 'L's was hired.
For POLICE, a sport brand, dynamic and active
images, boosted by soccer player David Beckham
and movie star George Clooney, were used. They
held dance
|
|
|
performances and
ran POLICE cafe as a way of drawing additional attention
from the visitors.
|
|
|
| |
 |
*Jesse
Optical
Jesse Optical has attended DIOPS every year.
As the participants want better items than the
previous year, the company designed the booth
with more elegant and somewhat antique atmosphere,
like a high-class restaurant. To make the business
talks that take place in exhibition booths more
smooth, some exhibition booths in Europe and
North American exhibitions were designed like
lavish cafes or restaurants. In order to make
Lindenbaum, the main brand of Jesse Optical,
co., booth more accessible and attractive, the
company hired classical music like violin and
piano concerts and other classical
|
|
|
decoration-items.
All in all, they attempted to design their booths
more user-friendly and comfortable, which got favorable
response from buyers and visitors.
|
| |
|
| |
 |
*
Newstar Optical co.
They used natural colors such as brown and olive-green
for the booth decoration, which went along well
with this year's theme; 'nostalgia'. Because
DIOPS was fall exhibition, brown and yellow
colors were hired a lot. And to target our main
customers, presumably middle-aged, dignified
and sophisticated items were put on display.
THey had other user-friendly services, such
as free internet access and photo shots. 'SEESUN',
our brand, drew more attention than any other
exhibitors due to the harmonious co-working
of the decorating elements such as open booth
design, unique way of display, and
|
|
| supplementary events. |
| |
| |
|
|
|
|
|
