Based on these environmental changes, the size of DAHOS 2003 is also expanded so that it can host the 350 booths of 140 companies, 1.6 times more than the participants of the previous year. Although the Daegu Housing Expo sponsored by the Korea Industrial Marketing Institute is steadily growing, other local exhibition environments are not faring as well.
About 25% of domestic exhibitions are held in local locations. However, because their size or quality is inferior to those held in Seoul, local exhibitions without external support hardly make any revenue. To overcome this reality, it is necessary to not only provide more local exhibition sites, but also to conduct differentiated marketing from central exhibition halls. The improvement of exhibition management technology, local publicity network, exhibition-specialized items, and the providing of convenient service are also needed.
Furthermore, the central government should consider reducing the burden of local exhibition sponsors by giving tax benefits or financial support. By providing these benefits, more local exhibitions can be held and will lead to the development of an exhibition-related industry as well as the recovery of the domestic economy. Like COEX that have grown despite difficulties over a 30-year period, EXCO will also develop as a driving force of the local exhibition industry.