World Optical Industry Express Interest in EXCO Daegu

Competition of Korea, Japan, America and European countries in the DIOPS, a new international exhibition.

Exciting atmosphere of exhibitors rush to application for participants

DIOPS 2002, one of the representative exhibitions in Daegu, will be held on November 1~3 in a scale much larger than the usual invitation exhibition. Despite its brief history, DIOPS has entered the international exhibition arena in 2002 via a mega-sized exhibition participated by 210 companies exhibiting in 685 booths.

Among its participants, 62 companies in 173 booths are from overseas comprising 25% of all participants. Local companies number 148 in 512 booths. The ratio of participation exceeds the standard of international exhibition accredited by international exhibition associations. EXCO Daegu is, therefore, expected to obtain accreditation from the Union of International Fairs(UFI) next year.

A large number of overseas participants with the successful overseas road show

A specific characteristic of DIOPS 2002 is the participation of overseas companies. Officials of DIOPS aimed to introduce innovations in Korean eyewear to the world market by globalizing DIOPS, attracting participants and buyers from overseas, as supported by the DIOPS PR booth in the foreign famous optical events. The DIOPS PR participated in such international exhibitions as the Dubai Optics Exhition last February, the Shanghai exhibition and the New York Vision Expo last March and the MIDO in Milan last May.

The PR arm has likewise hosted road shows in China, Japan and Singapore, attracting group participants from Europe, China, Japan and Southeast Asia, while constructing the overseas cooperation pavilion. Mutual cooperation between Daegu and the world eyewear manufacturing cities is instrumental in attracting buyers and participants. The road show in China, one of the world's largest eyewear manufacturing countries, attracted 14 companies in 15 booths, including the group booth of the Wenzhou eyewear manufacturers. Overseas companies that participated in this exhibition number 55 participants including Hukui eyewear association in Japan, Sapilro in Italy, Rodenstock in Germany, Miccle in France etc.. Local participants are located on the first and third floors and overseas participants are located on the fifth floor, representing the current state and innovation of the eyewear industry in the world.

Positioned as the largest business place in the world, attracting buyers who have the purchasing power

DIOPS 2002 adopted the strategy of attracting buyers in Asia, Europe and America, connecting them to the domestic wholesale and retail buyers, transforming participants' passion into business success. A total of 700 overseas buyers, including 100 buyers from America and Europe, 200 from Japan, 100 from China, and 100 from Southeast Asia will participate in DIOPS 2002. In addition, 20,000 domestic buyers that have purchasing power including 10,000 from the domestic wholesale and retail industry, as well as 2,000 members of the academe will take part in the exhibition.

A competitive marketing place for new product

The Korean eyeglasses association after recognizing the potential of new products exhibited in DIOPS 2001, will have the chance to display these new products developed for one year through participation in DIOPS 2002. New product developments will be showcased in DIOPS 2002, especially from companies that just launched into high-quality eye glasses and sports eye glasses and companies that have flexible manufacturing systems.

To be a large-scale and colorful exhibition followed by opening ceremony

DIOPS 2002 will take place for three days starting at 10:00 am. Mayors from the four major eyeglasses manufacturing cities in the world -- Veruno in Italy, Wenzhou in China, Hukui in Japan, and Daegu in Korea, will participate in the conference. They will also take part in establishing the Asian Federation of Optical Association. Academic conferences with prominent local and international figures, as well as new product displays, will be held for the duration of the three days. An international eyeglasses fashion show promises to attract domestic and foreign buyers. The brilliant independent booths of DIOPS 2002 will manage 60% of the individual booths, contrary to other exhibitions, showcasing the largest and most splendid features among local exhibitions.