All Marketing Now Goes Through EXCO Daegu

Attended by 600,000 persons to our exhibitions, conventions, and conferences

EXCO 2001 | The Daegu Exhibition and Convention Center, first opened on April 19, 2001, has successfully hosted 16 exhibitions and 60 conventions including the JCI Asia Pacific Conference. The 11 international conference rooms reserved for international conferences, new product presentations, business promotion meetings, seminars, employee education sessions, and presentations were utilized on 250 occasions during the first nine months, drawing a total of 600,000 visitors.

Despite its short history, Exhibitions held at the EXCO Daegu are quickly emerging as key events in their respective fields not only in Asia but also on a worldwide basis. Each EXHIBITION advances solidarity among related businesses, thereby functioning as the focal point of enhancing the collective competitiveness in the field. Daegu EXCO has quickly established itself as an invaluable venue that offers the most sound and constructive results for businesses.

Daegu Small and Medium Enterprises (SME) Trade Fair

The 2001 Daegu Small and Medium Enterprises (SME) Trade Fair was held on April 19 to 22, 2001 to commemorate the opening of EXCO Daegu. The Daegu SME Fair also opened a new chapter in marketing strategies for small and medium size businesses.

During the four days of the exhibition, 191 exhibitors operated 409 booths to generate export consultations worth USD 120 million and contracts worth USD 48 million was finalized. Domestic sales negotiations worth 132 million won as well as contracts totaling 1.2 billion won concluded during the trade fair, once again demonstrating the marketing potential of exhibitions.

Korea Venture Industry Exhibition (KOVEX)

KOVEX was attended by 124 domestic companies who sponsored 203 booths to promote Daegu as the new center for start-up companies. From as many as 40 countries, 518 foreign representatives visited the exhibition which yielded USD 3.07 million and 2.7 billion won worth of export and domestic sales consultations, respectively.

Digital Entertinment Industry Exposition 2001 (DENPO 2001)

Digital Entertainment Industry Exposition 2001, the first comprehensive digital industry exhibition to be held in the nation, attracted 54 companies for the 7 themes including games, characters, animation, and the cyber culture. The 2nd DENPO is scheduled to be held during the World Cup Games and will host both online and offline soccer matches.

Daegu Intrnational Food Industry Exhibition 2001 (DAFOOD)

The DAFOOD 2001 was held to display the development of new products, introduce hi-tech equipment to the food industry, and explore potential export markets for the domestic food industry. Korean products were showcased alongside quality products from overseas, including food items, processing machines, kitchenware, equipment, and cutting-edge technology related to retail and wholesale.

Daegu International Interior Housing Expo 2001 (DAHOS)

The 1st Daegu International Interior Housing Expo was held to stimulate the interior design/construction industry, offering an opportunity to compare a variety of options in innovative living quarters and housing materials. DAHOS had the honor of being the first outdoor exhibition for the EXCO Daegu as well as the first housing exhibition held in the Daegu area.

Daegu Total Wedding Fair 2001 (WEFA)

WEFA was welcomed by prospective newlyweds who are short of time and financial resources in preparing for their weddings. Participating companies enjoyed marketing success far exceeding their expectations.

Exhibition of Mathematics & Science

As the first public education exhibition, the Exhibition of Mathematics & Science proved that EXCO Daegu can also carry out the role as the setting for providing a learning opportunity. The more than 28,000 visitors to the exhibition, far successful than the identical event previously held in Seoul, showed that local exhibitions can also be successful.

Daegu International Automatic Machinery & Tools Exhibition (DAMEX)

DAMEX motivated the machinery and tools industries in the Daegu and Kyeongbuk area to replace the textile industry as the region's core industry. With a total sales of 6.22 trillion won in 1999, the machinery and tools industry has already surpassed sales by the textile industry which stood at 4.9 trillion won.

The machinery and tools industry anticipates that DAMEX will serve as a springboard towards technological development and advancement into the world market. The DAMEX 2002, further expanded than this year, is scheduled to be held simultaneously with the National Quality Circles Contest (September 2 ~ 7), attracting the keen interest of the machinery and tools industry nationwide.

Daegu International Technology Fair (Daegu IT Fair)

Daegu IT Fair, held after the Korea Venture Industry Exposition (KOVEX) and the Digital Entertainment Industry Exposition (DENPO) in May, provided marketing opportunities for the region's computer and software industry.

Daegu International Oriental Medicine Show (DIOMS)

The International Pharmaceutical Technology Exposition was held in Daegu, a city with a long tradition as the marketplace for medicine dating back some 350 years. DIOMS was held to reassert Daegu as the mecca of the pharmaceutical industry and revitalize the traditional pharmaceutical industry, a knowledge-based industry of the 21st century. As many as 85 companies from 5 countries - Korea, China, Japan, the United States and Switzerland - fielded 150 booths to showcase medical equipment for hospitals and health products for consumers.

World-class Korean Products Show

World-class Korean Products Show was held to display top quality products that will lead exports in the 21st century. The exhibition set the stage for motivating Korean businesses to become the best of the best in their respective fields.

Information of Business Exposition (INBEX)

INBEX 2001 presented by the Korea Exhibition Industry Research Institute also proved a great success. INBEX was the largest business incubation information exhibition in the Daegu area with 80 companies participating in 150 booths. The exhibition was also the first to be hosted by a private exhibition planner whose success is an indication that exhibitions hosted by private entities can also succeed with the opening of EXCO Daegu last April.